【What a Difference A Day Makes 新冠肺炎疫情不僅改變了我們的生活和工作方式，也讓我們所處的宏觀經濟環境變得難以捉摸，Joyce對線上行銷的一些觀察】
The macro-environment is a predominant source of uncertainty for businesses to determine opportunities and threats. In the current time, the single largest turbulent situation in the macro-environment that businesses and consumers are facing is COVID-19. (Macro-environment: Broad forces affecting all organisations in the marketplace, including social, technological, economic, political, legal and ecological influences.[1])
COVID-19 in 2020 is a global pandemic that almost no one saw it coming. Maybe some top scientists working in the related fields might have predicted this or something in the similar scenario. Nevertheless, the general public and common businesses were not in the know and most of them weren’t prepared for this at all.
From January till now, countries around the globe are experiencing lockdowns, isolation, social distancing, changing in regulations, shifting in ways of work and life, increasing in social tension, and businesses are facing a variety of unforeseen challenges. The world has entered into a complex turbulence era. Therefore, the macro-environment is impacting on businesses on a severe level. Furthermore, the consumer behaviours are vastly reshaping due to the current changes in the macro-environment.
Higher health and safety concerns, tightened regulations on import and export, moving foremost to online shopping and more care for sustainability all prompt the consumer behaviours to change to prefer local businesses and the bigger brands adapt in this direction too. The current marketing environment is also changed due to the macro-environment. In the food industry especially, the pursue of ‘no preservatives, no artificial colours and no artificial flavours’ has become a movement in many countries. And the present-day macro-environment acts like an accelerator for this.
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